DSW Partners with Rising Athletes C.J. Stroud and Jaxon Smith-Njigba for Its Men’s Fall Season

DSW, leading branded footwear and accessories retailer, announces its fall NIL partnership with college athletes C.J. Stroud and Jaxon Smith-Njigba as style authorities for men’s footwear.

The player-retailer partnership is aimed to attract a new generation of young consumers reaching for the latest menswear trends in footwear and the best-performing styles in athletics.

College Quarterback C.J. Stroud, and Wide Receiver Jaxon Smith-Njigba, are athletes who are watched closely for their stellar performances on the field, but also are earning serious respect for their personal style off the field. These gentleman athletes take the DSW style playbook to the next level reaching for shoes with the freshest trends, unrivaled style and best-in-class performance.

DSW has been leaning into athletics for the past several years recognizing consumers’ need for comfortable, current styles and shoes with the ability to perform. Collaborating with influencers like Stroud and Smith-Njigba provides DSW the ability to drive awareness and earn credibility in men’s fashion and athleisure products—part of its long-term strategy for growth.

“DSW men’s is growing as we continue to acquire and engage new male customers. As part of this growth, we are investing in partnerships for DSW to build awareness of our incredible men’s assortment,” says DSW Chief Marketing Officer, Julie Roy. “Leveraging the style authority of young athletes like C.J. and Jaxon speaks to current and new customers in relevant and inspiring ways.”

Through its breadth of assortment of top sneaker brands and classic menswear styles, DSW continues to position itself as the ultimate destination for anyone who loves fashion and the excitement of finding the perfect shoe.

The Stroud and Smith-Njigba partnership officially launches September 2nd at DSW.com and all 500 store locations. The styles selected and worn by C.J. Stroud and Jaxon Smith-Njigba include top brands like Adidas, New Balance, Crown Vintage, and Vince Camuto. All styles are under $100 and range in price from $59 to $79.

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