Today, 23-year-old Australian-American newcomer Forest Claudette releases his genre-blurring debut single “Creaming Soda” on Warner Records. It’s an unforgettable calling card that reveals the bicontinental and biracial singer/songwriter’s cheeky personality and insecurities, not to mention his stellar guitar skills. Those characteristics also come through in the colorful, eccentric, and contemplative ’70s-tinged music video.
A woozy blend of bleary R&B, glowing pop, and bruising rap sounds, “Creaming Soda” is a fitting bed for Forest’s diaristic lyrics. “I was trying to be serious / sell it like I’m on TV / but fuck it, I’m 19,” he begins. Over mellow drums, pensive keys, and soaring horns, the hotly tipped artist shares his internal conflict — the feeling of being young and carefree versus the urgency of achieving his dreams — while deftly alternating between rapping and a soulful falsetto.
“Creaming Soda is about the internal pressures and expectations I had for myself as I entered the music industry straight out of high school. I wrote it a long time ago now, but the sentiment has never really left me. I feel a great weight and responsibility when it comes to songwriting, but all that pressure is internal, and the reality is nothing matters too much. I strive to feel both,” Claudette said reflectively.
The jewel-toned “Creaming Soda” video finds a playful Forest role-hopping from a businessman getting a manicure, to a construction worker, to playing golf on a rooftop with a winning smile. It heralds the arrival of not only a fearless new musical talent, but also an exciting visual artist.
Watch the video for “Creaming Soda” above. Stay tuned to TheseUrbanTimes.com for all your music and entertainment news. Follow @eldorado2452 and @theseurbantimes on twitter and instagram for all your music and entertainment updates.
