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Vanessa Bryant Announces The Bryant Estate & Nike Will Continue Partnership

Photo via Kirby Lee-USA TODAY Sports

Today, Nike is pleased to announce a new chapter of collaborating with the Bryant family. In partnership with Vanessa Bryant, the collaboration will inspire a new generation of athletes and encourage youth participation in sport.

The first new shoe from the partnership, the Kobe 6 Protro “Mambacita Sweet 16” will honor Gigi Bryant. All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation.

As part of the new partnership, Vanessa and Nike will work together to establish a youth basketball center in Southern California and Nike and the Bryant family will continue to outfit the NBA and WNBA athletes who carry the legacy of the Mamba Mentality.

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Brandon Triche is the Founder + CEO of Triche Athletic Academy and Kingkickzatl. He's also 1/3 of "These Urban Times presents 'Sideline Stories'”. He is a sports historian, journalist and has worked as a locker room attendant for the Atlanta Hawks. A graduate of Miles College. He lives in Marietta, Ga.

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