2 Chainz Shuts Down Midtown Atlanta with Giant Shoe Box Installation in Celebration of Upcoming Album – ‘Dope Don’t Sell Itself’
This past Monday, legendary rap artist and entrepreneur, 2 Chainz, shut the Midtown area of Atlanta down with his life-sized shoe box installation to celebrate his upcoming album – ‘Dope Don’t Sell Itself‘. Chainz, in partnership with Amazon Music’s Rotation and Krystal restaurant, invited guests to the Midtown Krystal location, for a one-of-a-kind immersive listening event inside the installation.
Mirroring the artwork for the album, 2 Chainz created the Stash box, representing his early days of hustling and storing money in what he calls “his first bank”. Inside, fans were able to shop the Dope Don’t Sell Itself merch, take their shot at the cash grab box and also get a sneak peak of the album with Chainz discussing the thought behind each track.
During the event, 2 Chainz announced how he is making history with inking a multi-level partnership deal with Krystal and being named the first head of creative marketing, where he will reimagine the restaurants. He will also collaborate with Krystal to open a custom co-branded restaurant in his hometown of College Park, not far from the company’s current headquarters, where he’ll help develop a “Luxe Line” of premium food products for the brand that will be debuted at the restaurant.
‘Dope Don’t Sell Itself’ is the iconic artists 7th studio album, coming after the acclaimed 2020 release of “So Help Me God”. On this album, Chainz teamed up with some of the hottest artists in the game like Lil Baby, Youngboy Never Broke Again and 42 Dugg. Chainz teased the first single and visual “Pop Music” ft. Moneybagg Yo earlier last month, which received rave reviews and added to the anticipation of the album release. The 12 song project is set to release this Friday, on all major platforms. Click HERE to presale the album and shop the exclusive merch line.
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