Multiple NBA players have increased their popularity on social media due to successful oncourt performances during the NBA Restart. Below is a list of the Top 15 players who have gained the most social media followers across Instagram and Twitter among those who participated in the restart.
Five of the top 15 will compete in the NBA Finals presented by YouTube TV, tipping off tonight at 9 p.m. ET on ABC. LeBron James is at the No. 1 spot after seeing an increase of more than 4M followers during the restart while Miami Heat rookie and breakout star Tyler Herro has landed at No. 2 after seeing an increase of more than 790K followers.
The Top 15 Players by follower growth across Instagram and Twitter since the beginning of the NBA Restart (July 30):
| Rank | Player | Followers Added |
| 1 | LeBron James | 4,186,928 |
| 2 | Tyler Herro | 792,955 |
| 3 | Damian Lillard | 728,655 |
| 4 | Luka Dončić | 694,382 |
| 5 | Jamal Murray | 475,285 |
| 6 | Jimmy Butler | 392,072 |
| 7 | Ja Morant | 363,988 |
| 8 | Anthony Davis | 357,805 |
| 9 | Giannis Antetokounmpo | 300,157 |
| 10 | Russell Westbrook | 289,771 |
| 11 | Lonzo Ball | 272,441 |
| 12 | Jayson Tatum | 209,647 |
| 13 | Devin Booker | 206,154 |
| 14 | Chris Paul | 196,516 |
| 15 | Kyle Kuzma | 188,633 |
The Top 5 Players by follower growth across Instagram and Twitter during the Conference Finals (Sept. 15-28):
- LeBron James +573K
- Tyler Herro +522K
- Jamal Murray +220K
- Anthony Davis +201K
- Jimmy Butler +141K
- Tyler Herro saw the biggest increase in followers added (+41%) among all players during the Conference Finals.
- Tyler Herro ranks second in followers added on Instagram since the NBA Restart tip-off. On July 30, Herro had 990K Instagram followers, and as of September 29, the number was 1.7M.
- LeBron James is first in followers added on Instagram. He began the NBA Restart with 69M Instagram followers and sits at 72.6M as of September 29.
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