Atlanta Hawks & State Farm Arena to Light Up the Sky with the Largest Billboard in Georgia and Tip Off the 2022-23 Hawks Season with Voting Message

Above State Farm Arena’s Sapphire Parking Deck on the corner of Marietta Street and Centennial Olympic Park Drive, a new wrap display replaced the previous wrap, adding 4.8 million LEDs of highly visible, bright digital signage to one of downtown Atlanta’s busiest corners. At 36 feet high by 138 feet wide with a circular display measuring 20.5 feet in diameter, the wrap will total 5,385 square feet almost tripling the standard height and width of the bulletin billboards (14’ x 48’) most often seen on the sides of major roadways.

Daktronics, the worldwide leader in audiovisual systems and implementation, engineered each of the new exterior displays. Each of the boards utilize SMD (Surface-Mount Device) technology with three-in-one LEDs to provide a tighter pixel pitch (10mm) and resolution, which provides audiences with stunningly clear imagery from any distance. The displays also have ability to show live video and broadcast streams in addition to showcasing ads, promoting upcoming events and static images.

Two years ago, during the 2020 election cycle, State Farm Arena was turned into Georgia’s largest-ever voting precinct, with over 50,000 votes cast at the award-winning arena.

The spectacular billboard is the second of two massive, state-of-the-art displays, bringing almost 8 million LEDs and nearly 9,000 square feet of high-definition digital signage outside one of the world’s top sports and live entertainment venues. Earlier this year, the Hawks and State Farm Arena unveiled a triangular-shaped marquee measures over 42-feet tall and weighs 88 tons directly above the underground MARTA station that arrives at State Farm Arena (GWCC/State Farm Arena/CNN Center).

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