Young Dolph might live a life of luxury, but he’ll never forget where he comes from. Delivering a diary of a trap lord turned CEO, Dolph shares the video for “Talking To My Scale.” Produced by Memphis mainstay DJ Squeeky, who captivates with a low-note piano riff, whirring synths, and insistent 808s, “Talking To My Scale” is a quintessential Tennessee trap anthem, packed with the witty turns of phrase and bits of hustler wisdom for which Dolph is known: “If I sacrificed myself, will I go to hell?/In my trap house countin’ guala, talkin’ to my scale/My jewelry box havin’ more water than Wisconsin Dells/Trap n****, I count money better than I spell.”
Directed by Maxx Renn, the video for “Talking To My Scale” finds Dolph exulting in his status as the head honcho of the Paper Route iLLUMINATi. The Paper Route EMPIRE CEO talks his smack from an active volcano and underwater with sharks swimming past. Later on, Dolph chops it up with the only person he could ever consider a peer: himself. “Talking To My Scale” is the opening track on PAPER ROUTE iLLUMINATi, Paper Route EMPIRE’s fir st-ever compilation mixtape.
“Talking To My Scale” follows up recent videos from PRE signees like Snupe Bandz, Big Moochie Grape, and Joddy Badass. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay Keith, DJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda Bless, PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.
Watch Young Dolph’s latest video “Talking To My Scale” above.
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