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Benny the Butcher & BSF Release “Times Is Rough” (Prod by DJ Premier)

Benny The Butcher and his Black Soprano Family (BSF) have announced their biggest compilation project to date, Long Live DJ Shay, which will be released on 9-9-22.  Along with the album announcement, they also released a new single and video for “Times Is Rough,” which is produced by the legendary DJ Premier. “Times Is Rough” is now available! 

Long Live DJ Shay, is a celebration of the legacy and impact of DJ Shay (RIP), not only for BSF and Griselda, but his lasting impact on the culture.  Long Live DJ Shay is Benny’s Roc La Familia project, a warning shot for the streets that not only showcase himself and his label but more importantly his burgeoning roster of talent; and those closely associated with him.  Long Live DJ Shay features appearances and production from Benny and his BSF brethren along with Westside Gunn, Conway The Machine, Boldy James, Stove God Cooks, Krayzie Bone, Armani Caesar, DJ Premier, The Alchemist & Jansport J. 

“Long Live DJ Shay!  We put so much into this knowing he is watching down on us, and I know this is gonna wake everyone up,” Benny The Butcher confidently asserts.  “B$F is the biggest.  I promise you we them ones.  The album is top-notch; from production to the rhymes and it’s entirely mixed by the legendary Young Guru, so I know it’s gone pop out ya speakers the right way. “

No one questions Benny The Butcher’s stardom, but in 2021, he officially became an undisputed multi-hyphenate.  His acting debut in Griselda’s first foray into motion pictures, Conflicted, set off an influx of acting offers.  Benny also ushered in his new sports marketing agency, with clients consisting of NFL Players, BMX riders and freestyle skiers.  Further, Benny was tapped by his beloved Buffalo Bills to create the team’s theme song as they make a push for the Super Bowl and became an official team spokesperson.

Take a moment and watch the visual above.

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Terrell Thomas, Founder + CEO of These Urban Times, is a journalist, activist, and sports historian. He has worked with some of the largest brands in sports, entertainment, and tv/film. He lives in Atlanta, GA with his wife and two children.

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