Guests will be immersed in a multisensory world inspired by Alice’s adventures in Wonderland
Illuminarium Experiences, a global experiential company offering breakthrough immersive 360-degree cinematic entertainment in expansive, projected spaces, is partnering with Emmy-winning content studio Secret Location to premiere an all-new immersive spectacle, “WAKING WONDERLAND” at Illuminarium Atlanta on Saturday, June 18.
Inspired by Lewis Caroll’s fantasy novel, “Through the Looking Glass,” WAKING WONDERLAND is an animated narrative composed of multiple immersive environments, each of which integrates a range of interactive technologies, allowing guests to join Alice’s granddaughter, Anna, as she ventures beyond the looking glass to encounter a range of surreal settings and colorful characters. The experience uses interactive props, motion tracking and spatial audio soundscapes to transport audiences into a magical forest where they can interact with the space, meet favorite Wonderland creatures like the Cheshire Cat, help the Mad Hatter in his chaotic tea factory, and come face-to-face with the Queen of Hearts in her throne room, creating a stimulating multisensory experience taking full advantage of Illuminarium’s unique technological platform and environment.
WAKING WONDERLAND is the latest immersive narrative from Secret Location, taking the world of virtual reality outside of the headset and projecting it into a physical space. The attraction has been developed with a scalable footprint to fit the needs of each operator. The project, which also received production funding from the Canada Media Fund and Ontario Creates, has been awarded an Epic MegaGrant by Epic Games for the studio’s novel use of its game design software Unreal Engine.
“We’ve been dreaming of a way to transport audiences young and old into the fantastically impossible world of Wonderland,” says Ryan Andal, President and Co-Founder of Secret Location. “When we started on this journey, the technology for what we wanted to create didn’t really exist. The idea of making audiences feel like they’ve stepped into a storybook was both beautiful and daunting. But now, with our amazing partners at Illuminarium, we can finally do just that.”
“Illuminarium is very excited to partner with Secret Location to bring Lewis Caroll’s Wonderland fantasy world to life,” said Alan Greenberg, CEO, Illuminarium Experiences. “We are inviting the public to experience this fairytale like never before – an animated journey composed of interactive environments, user-driven special effects and motion tracking technology, allowing audiences to be active participants while enjoying the essence of the story in an immersive and exhilarating way.”
Tickets for WAKING WONDERLAND are now available for purchase. For more information and to purchase tickets, guests may visit illuminarium.com/atlanta Visitors may join the conversation on Facebook, Instagram and TikTok.
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